SUMMARY
SusList — build your sustainable shopping list
Suslist was a project as part of my Google UX Design Certificate. The brief was to design a user experience for social good. In my case the social good was encouraging sustainable purchasing behavior and making it accessible through SusList. SusList is a sustainability app and website that offers tips and tools for users to build a sustainable shopping list.
Year
2022 / 2023
Role
UX Design, UX Research
Product Strategy, Branding
Course
Google UX Design Certificate
PROBLEM
The Challenge
Young adults and families strive for a more sustainable lifestyle and shopping behavior but are frustrated of researching product information and loosing time. The challenge was to design a responsive user experience that solves the users pain points and allows users to quickly build a sustainable shopping list.
DISCOVER + DEFINE
Understanding the Users
I conducted user interviews and created empathy maps and personas to better understand the target users, their needs and pain points.
Based on the user interviews and ideation, I identified three main insights the user experience should comprise.
Insights
Barcode Scanner & Search Function
Sustainability Tips
Responsive Website & App
INSIGHT 1 & INSIGHT 2
Sketching Wireframes
I sketched out wireframes for each screen of my app, keeping the insights Barcode Scanner, Search Functions and Sustainability Tips in mind.
Refining Designs
During the design process I conducted a moderated usability study, to figure out if the main user experience, build a sustainable shopping list quickly, is easy for users to do. Based on the findings in the usability studies I refined the design.
Streamlining functions to emphasize purpose
I designed the app leaner by removing the label page and emphasizing the homepage as a unique starting point. This strengthened users’ perception of SusList’s purpose to enable sustainable purchasing decisions and to build a sustainable shopping list.
Empathizing alternative products
To make alternative products more obvious for users, I added a link to see a hint of choosing alternatives above the fold.
Replacing shopping list icon
Furthermore, I changed the shopping list icon to enable users to recognize the list icon immediately.
INSIGHT 3
Responsive Design for variable devices
During the research phase I found out that users will use SusList’s services from a variety of devices. So, I felt it was important to extend the app with a responsive website. I optimized the website’s browsing experience for different device sizes, such as mobile, tablet and desktop so users have the smoothest experience possible.
RESULTS
Outcome
As deliverables I designed 4 high-fidelity prototypes: 1 prototype of the mobile app and 3 prototypes of the responsive website including mobile, tablet and desktop devices.